The Differentiation Between Niche Marketing And Micro Marketing
in Marketing

The Differentiation Between Niche Marketing And Micro Marketing

For any business, one of the significant practices involves marketing. It is a broad term that assists in promoting your business out to the wider audience and convincing them to contribute to your revenues.

Marketing does have respective types, so niche marketing and micro marketing is one of them, so we are here guiding you regarding the complete aspect.

If you are curious to understand the differentiation between both of them, then continue reading until the end.

Differentiation between niche marketing and micro marketing!

Understanding the difference between niche marketing and micro marketing is essential to identify which is one is appropriate for your business. So, let us read out the primary guide of it.

marketers focus

Niche Marketing!

The subset of the market is known to be the niche market. In this marketing marketer, primarily focus on the specific product only.

The niche must satisfy the specific market needs, and it is basically considered the principle of excelling in the particular realm.

The significant criteria like production quality, demographic, price range, and others as well that are going to have a major impact on the marketing practice. Hence, it is known as niche marketing.

For instance, the Bugatti car is a niche product that is affordable by a smaller group of people. In which we are focusing on specific people only that can afford to buy it.

Micro Marketing!

Marketing strategy in which promotional activities are focused on a smaller group of consumer that is known as micro marketing.

Focusing on a smaller group such as labor or a rich person specifically is called micro marketing. For instance, the target audience is captured by a company by specific attributes like occupation working class of people earning good salaries are considered.

The difference between micro-marketing and niche marketing is minimal yet significant. In both practices, marketers focus on few people only, but niche marketing is done for the exorbitant cost products and services.


Let us recapitulate from the details stated above the aspect that niche marketing vs micro marketing is less practiced.

In addition, where niche marketing focuses on the significant to insignificant detail, on the other hand, micro marketing is done freely. Both of the marketing practices aren’t really reliable for the larger group of the people but surely sticking to the royal people, and then these marketing practices come in handy. We hope you do find details stated above informative for comprehending the marketing types.